Blog Entry #5.9A-Evaluation

Name of PSA: Brain on drugs

Target audience:People who are thinking of using heroin; young aduilts (mid to late teens, early 20s)

Tagline: This is your brain on drugs
-Confusing
-Not obvious

Message:
-Drugs make you crazy;don't use them
-Drugs affect you and others

Sound used:
Yelling
Bashing!
Smashing!
Too loud (attention grabbing,
abrasive)
Sound is a metaphor

Visual imagery used:
Anger- actions;visual
expression

Text used: Partner ship for a Drug Free America- organization

How did you feel when viewing this PSA? What were your emotions?
-Fear
-Scare Tactics
-Intense
-Mad/Anger
-Gloominess

What action do you feel you need to take after viewing this PSA?
-Don't take drugs; stay away
-Encourage others not to do drugs

What is one specific change that would make this PSA more effective?
-decreased the smashing noise to hear the words clearer